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Giving Tuesday

#GivingTuesday is a global generosity movement. The official day is November 29, 2022 but you don't have to wait until then to make a difference because we're celebrating all month long! This year, our #GivingTuesday campaign will support Promoting Independence, one of our four impact areas. Our goal is that individuals in New London County achieve financial stability.


Last year through our Allocations process, we invested more than $400,000 in programs that not only promote independence, but help people become the best version of themselves while meeting the costs of living.

Click on any photo to read a real story of impact from one of our Partner Programs

Here's what you can do right now to help:

  • Text keyword UWGive2022 to 41444.

  • Donate online through our website.

  • Set up a fundraiser on your Facebook page and ask your friends to support us at:
  • Make a donation through our Facebook page at
  • Donate through our Instagram account @unitedwaysect.
  • Fundraise on our behalf on Instagram by creating a story and adding a donation sticker.
  • Use the Amazon Smile program when you shop on Black Friday and Cyber Monday. Shop at and they will donate 0.5% of eligible purchases to your charity of choice - be sure to select United Way of Southeastern Connecticut and use the special portal to select your charity and start shopping.
    • Hint: Bookmark this portal to be sure that each time you visit Amazon it automatically goes to Smile and benefits United Way.
    • You can also open the app on your phone and find ’Settings’ in the main menu (☰). Tap on ‘AmazonSmile' and follow the on-screen instructions.


#GivingTuesday launched in 2012 as a simple idea: to create a day that encourages people to do good. The idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

Beyond donations, people demonstrate generosity in many ways on #GivingTuesday. Whether it’s helping a neighbor or stranger out, showing up for an issue or people we care about, every act of generosity counts. #GivingTuesday has raised billions of dollars for critical causes around the world and gets 21 billion impressions on social media from people and organizations speaking up for the causes that matter to them and encouraging others to get involved in their communities.